Football is a beloved sport that brings communities together, and a football team is often a significant part of that community. However, running a successful football team requires significant resources, including financial support. Fundraising is an essential aspect of maintaining a football team, and there are many creative ways to raise funds. In this article, we will discuss ten fundraising ideas for football teams and provide instructions on how to execute each of them.
1. Sponsor a Touchdown or Field-goal
One of the most popular and effective fundraising ideas for a football team is to offer fans and local businesses the opportunity to sponsor a touchdown or field-goal. This fundraising idea works by allowing fans and businesses to pledge a certain amount of money for every touchdown or field-goal the team scores during the season. For instance, a fan or business may pledge $10 for every touchdown scored during the season. The team can then keep track of the pledges and collect the donations at the end of the season. To execute this fundraising idea, the team needs to create a pledge form or online donation page, promote the opportunity through social media and local press, and keep track of the donations. You could also mention the local business or person who sponsored the touchdown or field goal on the load speaker for extra effect.
2. Play an exhibition football match
Another effective fundraising idea for a football team is to organize an exhibition match against a local rival or alumni team. This fundraising idea not only raises money for the team but also creates a sense of community and excitement among fans. To execute this idea, the team needs to find a suitable opponent, secure a location, promote the event through social media and local press, and sell tickets. It’s important to earmark where the proceeds from the exhibition match will go to help get buy-in from the public. For example, all proceeds from the exhibition football match will go to buy new uniforms for the team.
3. Sell football team merchandise
Selling football team merchandise is another great way to raise funds. The team can sell t-shirts, hats, jerseys, and other items with the team logo or colors. You could even get creative and sell replica jerseys of your star players. Fans would be excited to wear the same number as their favorite players. To execute this fundraising idea, the team needs to design the merchandise, find a supplier, and sell the items through an online store or at games.
4. Football team car wash fundraiser
A car wash fundraiser is a classic football fundraising idea that can be adapted to a football team. To execute this idea, the team needs to find a location, promote the event through social media and local press, and recruit volunteers to wash cars. The team can charge a fixed price for each car washed or accept donations. For maximum effectiveness look for a high-visibility location in your community to maximize drive by traffic.
5. Silent Auction
A silent auction is a fundraising idea that involves collecting items from local businesses or fans and auctioning them off at a game or event. If it’s towards the end of the season you could auction off one of the star players jerseys, autographed football or a team photo. To execute this idea, the team needs to solicit donations, set up the auction, and promote the event through social media and local press.
6. Teach Football Lessons
A football team can offer football lessons to children or adults in the community as a way to raise funds. This works best if done during the off-season when the players will have extra time. Young aspiring football players would be ecstatic to receive one-on-one lessons from the local football star. To execute this idea, the team needs to advertise the lessons through social media and local press, set a price for the lessons, and recruit coaches and volunteers to teach the lessons.
7. Sell Sponsorships for Teams and Players
The team can offer local businesses the opportunity to sponsor the team or individual players. There’s an unless number of ways a local business can sponsor a team. A few examples include business logos in the football stadium, business logos in the programs, or business mentions over the loud speaker during the game. To execute this idea, the team needs to create a sponsorship package, promote the opportunity through social media and local press, and manage the sponsorships.
8. Sell VIP Seats with Upgrades
The team can offer fans the opportunity to upgrade their seats to VIP seats with special perks such as a pre-game meet and greet with players or access to a VIP lounge. The seats could include extra perks such as private box seats, front row or even just extra cushions. To execute this idea, the team needs to create a VIP package, promote the opportunity through social media and local press, and manage the upgrades.
9. Sell Autographed Jerseys
The team can sell autographed jerseys as a way to raise funds. This idea would work best at the end of the season when the jerseys are done being used. With that being said, replica jerseys could also be purchased pre-season with this strategy in mind. To execute this idea, the team needs to get the jerseys autographed by players, set a price for the jerseys, and sell them through an online store or at games.
10. Host a pre-game Tailgate Party in the Parking Lot
A pre-game tailgate party is a great way to create excitement and raise funds. Parents and loyal fans would be excited by the opportunity to hang out and mingle with the team. To execute this idea, the team needs to secure a location, promote the event through social media and local press, and sell tickets.
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Be sure to also read previous articles like our basketball fundraising ideas blog.