Raising money for a good cause is always exciting but can also be overwhelming. It is often one of the most prominent challenges individuals, non-profit organizations, and even larger enterprises face. With such an essential task, figuring out what fundraising will work best for our needs can be daunting. Luckily, there are many different types of fundraisers that we can choose from to get the money rolling. Let us look at some popular options and discuss their pros and cons to decide which type is right for us. 

1. Capital Campaigns

Raising money can be intimidating, but with the right approach, it doesn’t have to be. Capital campaigns are an effective form of fundraising for large projects or endowments. These campaigns rely on major donors to get started and typically last longer than a traditional annual giving campaign. Capital campaigns generally are long-term projects with an end goal, such as building or purchasing something integral to the mission of a non-profit or organization.

We can raise large sums of money from individuals who can give much more than average donors. This results in higher-than-expected revenue in comparison to short-term campaigns. Capital campaigns usually require an entire team effort. This includes volunteers and our staff, who can work together to reach the fundraising goal. They can be a lot of work, but ultimately, they’re worth it if our organization has more resources to do more good.

2. Corporate Support

Fundraising can come in all forms, from donating old clothes to hosting a benefit gala. However, one often overlooked form of fundraising is corporate support. Companies can provide donations in the form of money or products and services, which can be invaluable resources for non-profit organizations. Corporate sponsorships are also an option, where businesses can pledge financial support to non-profits for a set period.

This form of fundraising has the added benefit of getting the company’s name out there. Remember, it’s often widely advertised by the receiving organization. Therefore, corporate support is a great way to achieve more with less effort, whether we are a business looking to give back or a non-profit hoping to receive help. Remember, companies are always eager to participate in initiatives that benefit their customers and help the community in meaningful ways.

3. Peer-to-Peer Fundraising

Are we looking for a way to raise money for our organization? Peer-to-peer(grassroots) fundraising might be just the thing. With peer-to-peer fundraising, we can harness the power of personal networks and relationships. This may include our closest friends, family members, colleagues, and more, to broaden the reach of our cause. Our supporters are in the best place to spread awareness about our mission by engaging their social network with an online fundraiser. 

It’s an easy, efficient way to rally people behind a shared goal. It provides greater access to vital resources and makes a lasting difference. What better way to make a difference than by inspiring individuals across all walks of life to come together?

Digital Fundraising

4. Digital Fundraising

Fundraising can come in various forms: traditional, online, DIY, and corporate. Of these types, digital fundraising offers some enjoyable opportunities. That’s right – we can have as much fun raising funds for an important cause as we spend them. When it comes to digital fundraising, we’re talking about the following forms of fundraising:

• Webcasted concerts

• Silent auctions held over zoom

• Virtual games of chance

• Social media platforms

• Create an online donation page with PayPal or GoFundMe

• Crowdfund for specific campaigns or projects

• Text donors directly from their phones

What’s great is that we don’t need tons of money (or workforce) to host a great fundraiser digitally. Plus, we get the bonus of tracking the success of our campaign quickly and accurately, ensuring that our efforts make an impact. All we need to succeed is imagination and the desire to improve the world. We can start thinking about using digital tools and resources to our advantage and make our next fundraising event successful.

5. Direct Mail Fundraising

Direct mail fundraising is an excellent option if we’re looking to raise extra cash. Direct mails let us reach large audiences more quickly and cost-effectively than other forms of fundraising, such as door-to-door campaigns or in-person events. There’s no need for arduous door-to-door canvassing or hosting expensive events.

To jumpstart this process, we should ensure that our list is up-to-date and includes detailed information about each contact. We’ll also want to craft eye-catching and informative content that grabs people’s attention and encourages them to support our cause.

Remember, with this convenient type of fundraising, we can customize the recipient list with potential donors who have given to the cause. We can also ensure each message is appropriately personalized. Nevertheless, regardless of the funding project we’re pursuing, we should keep track of donations to thank the supporters for their generosity personally. Direct mail fundraising can help us make this happen.

Earned Income

6. Earned Income

Fundraising doesn’t have to be complicated. There are many straightforward ways to bring in revenue from our target audience. One way is through earned income which involves the sale of merchandise like t-shirts, mugs, and hats. All we need to do is ensure our products are relevant, attractive, and available online. Remember, people love connecting with favorite organizations through tangible items that display their associating pride.

It can also include organizing events like dinners, car washes, and dance-a-thons. This method allows supporters to have fun while donating. Another valuable source is membership contributions – subscribers regularly pledge a set amount of money to show their undying support. Earned income has so much potential for fundraising – we just need to find what works best for our organization. With earned income, we can rest assured that our supporters will benefit from their purchase – score!

7. Grants

Fundraising can take many forms, but have we ever considered applying for a grant? Grants are awards of money that come from various sources. We can use them to help organizations, startups, and even individuals who need extra funding. Grants involve an application process, so we should know exactly what the grant offers, who it’s from, and when it’s due. Thankfully there are plenty of online resources to guide us through the grant writing process if we need assistance. 

Depending on the type of grant we’re looking for, we may be eligible to apply for money from any of the following organizations:

• State or federal government

• Universities and research institutes

• Non-profit agencies and foundations

• Individual donors

Grantees typically have proven track records in their chosen field of expertise. They also have excellent organizational strategies and thoughtful grant proposals that stand out from the crowd. We should remember that grantees want to invest their money in reputable organizations working towards meaningful change. Therefore, if our organization fits the bill, we should consider taking the plunge into grant writing.

8. Major Gifts

Regarding fundraising, major gifts give organizations such as ours a chance to make an impact. With this type of fundraising, donors usually contribute more significant amounts, which can tremendously affect the organization.

We can often collect the major gifts through personal relationships with those making donations. So, our organization needs to maintain good connections within our donor network. In addition, cultivating meaningful conversations with potential donors is critical when collecting significant gifts. We should understand their passions and past giving history and respond carefully to their inquiries to achieve fulfilling results.

9. Membership Campaigns

Membership campaigns involve setting goals to achieve to gain new members or sustain current members. They are often an excellent choice for fundraising as they can create brand loyalty, offer value to donors, and engage people on an ongoing basis.

It’s essential for us to be inspired and creative when executing this type of effort. We should give potential members something that resonates with them. We can do so by striving to figure out the following pointers:

• Show why they should join

• What benefits will they experience

• What will their money go towards

• How easy it is to become a part of your community

• Make it fun

The more exciting and unique we can make it for potential donors, the higher our organization’s success rate will have. Remember, with the implementation of a membership plan, we can give donors access to perks or insider information that keeps them engaged and involved with our organization over time. As a non-profit, we can offer significant incentives like shout outs or promo codes for our supporters. Doing so can encourage more people to donate and become members.

10. Phone-a-Thons and Telemarketing

Phone-a-Thons and telemarketing are cost-effective, convenient forms of fundraising that involve calling various donors to solicit donations. These calls often take place over the phone but may include text messages and emails. During the call, we typically provide context on why we are raising funds and information on how the donation will be used. Furthermore, we may offer incentives such as promotional items or discounts in exchange for donations.

This form of fundraising requires excellent interpersonal skills and understanding of different donor profiles. As an organization, we can often bring experienced volunteer telemarketers with knowledge about best practices. Phone-a-Thons and telemarketing can be effective ways for our organization to maximize our current donor pool. We can also identify new prospects who are passionate about our mission.

11. Planned Giving

Planned giving is philanthropic fundraising involving donors who make long-term financial commitments to non-profit organizations. These commitments can be bequests or gifts of assets such as stocks and real estate. They are made through written instruments like wills, trust funds, and gift deeds. Through planned giving, donors can receive tax advantages and leave a legacy for future generations. It is also beneficial for non-profits as it provides them with a steady income stream to fund their programs and operations in the present and future.

Benefactors may give outright or use vehicles such as charitable trusts or life insurance policies to manage their assets for charitable purposes. Ultimately, planned giving allows donors to make a lasting impact on the causes they care about most.

Golf Tournament

12. Special Events

Special events are a great way to fundraise and involve people in our cause. These events could include galas, golf tournaments, art shows, or any other event that generates interest and brings people together for a common purpose.

Special events require careful planning, as we must consider all the details to ensure a successful event. We may require recruiting volunteers to assist our organization in the following ways:

• Help run the event

• Find sponsors who can provide additional funds or prizes

• Market the event to potential attendees

These events provide an opportunity to engage with current and prospective donors through face-to-face conversations and by sharing stories about the impact of the cause. Hosting a significant special event can attract more support for our organization. This is while also inspiring others who are passionate about the exact cause.

Bottom Line

It’s good to know that with the right approach and outreach, fundraising can become a much simpler and less daunting task. Whether we’re organizing a charity run or a bake sale, we have many options in terms of fundraising types to explore. Plus, many of these fundraisers also allow for a great community bonding experience. Most importantly, however, we should always remember our goals and keep the drive toward them alive. 

Of course, with so many fundraising types available, choosing which fits our requirements best can be challenging. That’s why reaching out to professionals like Hour-A-Thon can provide invaluable insights and guidance that could help us create an even more successful fundraising campaign. Should we get stuck or want more help organizing an eventful fundraiser, we can always contact Hour-A-Thon; They are here to provide us with the best insights and advice regarding managing a successful fundraiser.

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By Published On: January 18th, 2023Categories: Fundraising Tips0 Comments

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About the Author:

Michael Braunstein

is a fundraising expert and founder of Hour-A-Thon.

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