Basketball teams require a variety of resources in order to compete at the highest level possible. Fundraising can help the team to be well-equipped to maximize performance and win. Find ways to earn the money to purchase all of the resources for the team. There are many options, so this article will give some of the most successful fundraising ideas that have worked in the past. 

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Fundraising for Basketball Teams

Basketball programs have a variety of expenses that must be funded. The amount needed must cover all the operating expenses. This may include items like jerseys, shoes, equipment, transportation and related items; these costs add up quickly. The maintenance of the team is often beyond the capacity of well-meaning parents and fans. Keep in mind that any method of fundraising used should be adapted to fit the actual circumstances of your basketball team.

Community support is essential for these fundraisers to succeed. Before launching any campaign to raise funds, it is necessary to gain the support of the community. The type of fundraiser selected for application should also be the kind that is likely to be embraced by community members. The best fit will enable community members to do something they enjoy to support a good cause. This also goes a long way towards building enthusiasm for the teams, and it can help to increase turnout during the games.

Start by making a shortlist of your favorite fundraising ideas; we compiled a few of them just to help get you started:

1. Players’ contests

The NBA will sometimes host events like three-point competition in order to raise awareness of the team’s upcoming activities or events. This is a great concept to apply to a smaller basketball team. You can host a three-point shooting contest, and raise donations for teams. Extra money can be made by selling commissary items and snacks. There are plenty of ways to enhance the team’s earnings through onsite entertainment.

2. Community tournaments

This is like the fundraisers for team members to compete and raise donations. However, the community tournament allows supporters to engage in some friendly sporting competition in order to raise funds for the basketball team. Entrance fees are often charged, which help to raise a part of the needed funding, and you can even conduct a raffle at the end of the games. Local businesses can be approached to sponsor the event, and you can put their logo on various publicity materials. You can sell concessions, give prizes for winners and sell merchandise. Holding these competitions every year will help you to stay connected to your community and establish an ongoing tradition.

5k run

3. Host a 5k run or walk-a-thon

These are both great ways to involve the community in a healthy activity while raising funds for your basketball team. The walk-a-thon can be done through a software that helps you to set up the fundraising page and keep track of the participants as they complete the distance that was pledged. This is also an opportunity to sell merchandise, snacks and give prizes. Similarly, the 5k event is a way for organizers to charge entry fees and raise funds through donations. Runners are sponsored, and the donation requests can be regularly sent out through email in order to keep funds coming into the organization’s fundraising website. In 5k races, the runners will typically get pledges from members of their family, friends, and social networks. You can prompt your participants with regular reminders to help them reach their pledge goals.

4. Branded merchandise

Merchandise can always be sold at your events as a supplement to other fundraising activities. There are platforms that you can partner with in order to create a brand by uploading T-shirt designs. Some of these platforms have no user fees, and you get to keep up to 100 percent of the funds raised by using it. You can always modify the design to give your fans a sense of having the newest version, and this will help your supporters to express their team spirit during the games. Community members can be approached to submit designs, and you can even let supporters who have donated vote on their favorite design.

5. Food events

Bake sales and cook-offs are both great ideas that are easy to get off the ground. All you need to do is find participating bakers or chefs who are willing to contribute delicious foods for your games or events. Create care packages, and sell the baked goods in a bundle. Add some hot or cold beverages to the mix; this will depend on the season. Entry fees can be charged to get into the cook-off event, and additional items can be sold to raise more funds. The imagination is the limit on the kind of foods that can be offered, and this also is a great way for community members to learn about the talents of a new chef in town.

6. Community flea market or yard sale

Every team supporter in your community can be approached to donate items that are lightly used to a flea market or yard sale fundraising event. This can be held in a communal property like a school, business, or store. They can also take place at the home of someone with a big yard. Items that can be donated may include shoes, clothes, appliances, toys and other household goods. Flyer the cars in the area, and put up your posters around the community spaces like the gyms and on social media sites. Never assume that no one will be willing to buy used items. There are many people willing to pay cash for used goods for any number of reasons.

Car Wash

7. Car wash or pet wash

Car and pet washing events can help you to raise funds for the basketball team. Participants will be scheduled to work in shifts, and the money raised by washing cars or pets can be used for the team’s various expenses. You can also offer supplemental services at these events. For example, you can offer to walk the dogs after they are washed or sell additional merchandise for each car washed.

8. Raffles

These fundraisers are popular at a variety of events. Each raffle can raise money by selling raffle tickets to participants. The winning raffle ticket will get the winner a great prize, which can be cash or some other type of reward. The most common type of raffle is called the 50-50 raffle split. This means that half of the amount raised from ticket sales will go to the winner, and the other half will be kept for the basketball team’s fundraising account. This is a common way to accentuate the fun at a competitive fundraiser or other event while increasing the amount earned.

9. Concessions

Make sure you always have concessions ready for any other fundraising events. These can be offered to participants at contests, yard sales, car washes and other activities meant to generate revenues for the team. During each event, you can organize some volunteers to oversee managing concessions, but make sure to collect donations with a tip jar, too. Organizing your concessions as a separate event will enable you to be fully ready when the opportunity arises to add concessions to another basketball fundraising event as described.

10. Letter campaigns

Writing letters by hand will give the recipients a sense of a personal connection that is often lacking in digital communications. This can make it an ideal way to reach supporters with a personalized message that better connects to their personal lives. Team players can sign the letters to give them an additional appeal. Always include the name of the recipient in the letter so that it has a personalized look and feel to it. Make sure they understand how important their support is for the success of the team. To help sell it, add a team photograph in order to let them visualize how their support will help to make a difference. Letters can also be sent to businesses within your community. Ask the business to sponsor the team or individual players. This is a great opportunity for the business to show that they’re active in supporting the local basketball team, and this is great publicity. Start with any friends or family members who own businesses.

11. Charitable auctions

Consider the idea of using a charitable auction up for bidding to those who support the team. The process of collecting these actionable items can go on for a while, so make sure that you allocate plenty of time to find suitable auction items. This could be an antique from someone’s family. You would have to establish a rapport in order to have these donations collected and organized by the auction date. This is a great opportunity to bid up signed memorabilia from previous winning seasons as a way to earn money for future games.

Final Ideas for Fundraising

There are many other methods you can use to generate funds for your basketball team, so make a day for everyone in your group to brainstorm. Remember that each of these methods will require some volunteering hours and coordination. No single solution will be right for everyone, so take this into consideration.

Consult with team members to decide what strategy works best for your circumstances. Plan enough fundraisers throughout the season so that your group will have the minimum necessary funds to cover all expenses. Local store owners might even be willing to donate some items. Always be alert for new ways to generate revenues for your basketball team. This may come in the form of professional connections that lead to an unexpected opportunity, for example.

Ideas can come from many different places, so always keep an open mind. Talk to people you know, and let them know how they can help before your event date approaches. Planning and preparation go a long way to ensuring that your fundraiser is successful without last-minute problems. Remember that this is a process that can take time to refine, so don’t be impatient when things don’t always go as planned. Try to stay flexible, and look for the hidden opportunity in every situation.

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By Published On: September 21st, 2023Categories: Fundraising Tips0 Comments

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About the Author:

Michael Braunstein

is a fundraising expert and founder of Hour-A-Thon.